Digital Marketing 403

This course provides an overview of the rapidly changing world of marketing, and builds on marketing principles to investigate specialist areas. The Internet and other technologies provide many opportunities for marketing applications. By addressing what is unique about electronic marketing, the course explores how these technologies are creating value for customers as well as benefits for companies and their brands.

Attachment Size
syllabus_mkt403_2021-2022_1st_term.docx 178.35 KB
mkt_403_term_project_spring_2021.docx 15.9 KB
ch_1.pptx 5.2 MB
ch_2.pptx 1.83 MB
ch_3.pptx 916.34 KB
ch4.pptx 2.93 MB
ch_5.pptx 1.34 MB
ch6.pptx 994.41 KB
ch_9.pptx 2.76 MB
ch_10.pptx 1.23 MB
Course Materials