إعلان
نبذة تعريفية / مختصر السيرة الذاتية
Diligence is the Mother of Good Luck
Dr. Mahmoud Saleh
Professor of Marketing
Department of Marketing
College of Business Administration
King Saud University
المنشورات
المزيد ...
Consumers’ loyalty to a brand has become a big challenge for organizations worldwide. The challenge lies in understanding how consumers form self-connection with brands. Brand association of…
Purpose – So far, whether customers’ involvement strengthens or weakens the process of service recovery has remained unclear. Filling this gap, this study aims to investigate the effect of…
The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors…
المواد الدراسية
المزيد ...
Product strategy lies at the very heart of the firm’s overall strategy and therefore must occupy a dominant, if not the dominant, position in the firm’s thoughts and actions. This course provides…
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct…
This course is the introductory marketing research course for business majors and other interested students attending at King Saud University. The course will enable students to learn fundamental…