Diligence is the Mother of Good Luck

​Dr. Mahmoud Saleh
Professor of Marketing
Department of Marketing
College of Business Administration
King Saud University

​Product strategy lies at the very heart of the firm’s overall strategy and therefore must occupy a dominant, if not the dominant, position in the firm’s thoughts and actions. This course provides…
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct…
This course is the introductory marketing research course for business majors and other interested students attending at King Saud University. The course will enable students to learn fundamental…
The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors…
Consumption of counterfeit products is considered a serious trade phenomenon that affects the original product producers and economies all over the world. This study is aimed to explore the…
The advancement of internet technologies and the emergence of social media platforms have made the influence of electronic word of mouth (eWOM) more pronounced than ever before on consumers’…

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