MKT455 - Product Management

​Product strategy lies at the very heart of the firm’s overall strategy and therefore must occupy a dominant, if not the dominant, position in the firm’s thoughts and actions. This course provides knowledge and understanding of the nature and practice of product strategy and management that is an underlying element in the development of professional managers. The course will be divided into four major parts:

 

Part I: The theoretical foundation

Part II: Product management

Part III: New product development

Part IV: R&D Management