Factors Influencing Consumer’s Attitude Toward Adopting e-wallets in Purchase Transactions
This research
paper explores the factors influencing consumer attitudes toward adopting e
wallets in purchase transactions in Saudi Arabia. The study integrates the Technology
Acceptance Model (TAM) with consumers' mindfulness and self efficacy to comprehensively
unders tand e wallet adoption. The study highlights the growing importance of electronic money
services and the need to promote e wallet adoption in Saudi Arabia. The research examines the
impact of mindfulness, self efficacy, perceived usefulness, ease of use, a nd new technology
anxiety on consumer attitudes toward e wallet adoption. The sampling method is snowball
sampling, through which 273 complete responses were collected. Structural Equation Modeling
was employed to test the study hypotheses. The study found a positive relationship between
mindfulness, perceived usefulness, and perceived ease of use. Furthermore, the study found a
strong positive relationship between perceived usefulness and consumer attitude and a positive
relationship between self efficacy and perceived ease of use. Similarly, the study found a strong
positive relationship between perceived ease of use and attitude. Lastly, the study revealed no
significant moderating influence of technological anxiety on the association between perceived
us efulness and consumer attitude.
Saudi Arabia, social media has become integral to the digital landscape, connecting people, businesses, and communities across borders. Amidst this digital marketing context, an emerging…
This paper aims to: (1) examine the effect of social media advertisements and influencers on
Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a…
This research
paper explores the factors influencing consumer attitudes toward adopting e
wallets in purchase transactions in Saudi Arabia. The study integrates the Technology
…