announcement
introduction/brief CV
Diligence is the Mother of Good Luck
Dr. Mahmoud Saleh
Professor of Marketing
Department of Marketing
College of Business Administration
King Saud University
publications
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Saudi Arabia, social media has become integral to the digital landscape, connecting people, businesses, and communities across borders. Amidst this digital marketing context, an emerging…
This paper aims to: (1) examine the effect of social media advertisements and influencers on
Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a…
This research
paper explores the factors influencing consumer attitudes toward adopting e
wallets in purchase transactions in Saudi Arabia. The study integrates the Technology
…
courses
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Product strategy lies at the very heart of the firm’s overall strategy and therefore must occupy a dominant, if not the dominant, position in the firm’s thoughts and actions. This course provides…
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct…
This course is the introductory marketing research course for business majors and other interested students attending at King Saud University. The course will enable students to learn fundamental…