E- Governance in India: Achievement and Aspiration
Muzzammil, Syeda Shaheda Siddiqui and Mohammad . 2014
Publication Work Type
Ph.D
Volume Number
3
Issue Number
12
Magazine \ Newspaper
“Golden Research Thoughts”,International Multidisciplinary Research Journal
Pages
1 to 11
The study at hand explores the role of IT on customer retention practices adopted by the retailers in the city of Aurangabad (MS), India. The study is based on both secondary and primary data.…
Retail industry plays a crucial role in any economy. Customer retention plan and due implementation are basic requirements for the success of retailer sector. Information technology is…