Email management and Its software evaluation for customer retention in retail sector
Muzzammil, Syeda Shaheda and Mohammad . 2014
Retail industry plays a crucial role in any economy. Customer retention plan and due implementation are basic requirements for the success of retailer sector. Information technology is contributing modern business in different ways. Internet based email system is playing an important role in acquisition and retention of customer in modern business. Being a most common application of the internet, email has brought a big revolution in the way of doing business. Companies can send information far easier and faster and can easily track past communications. Emails reduce cost and save time. A rapid development is going on in email tool and technique owing to the advent of new software. Intelligent software and smart tools enhance the effectiveness and capability of email. The core objective of this research is to evaluate useful email software that enable email system to read, understand, reply emails automatically, do analysis of emails for business purpose, organize and distribute them, extract data and information, store and present them to concerned officers for an action. These software can do the job that was not possible for even a huge staff in an organization. The success of any modern business depends on the fact that how efficiently and profoundly it uses this tool. "Let the email manage you and your business" should be the new strategy of business in modern world.
The study at hand explores the role of IT on customer retention practices adopted by the retailers in the city of Aurangabad (MS), India. The study is based on both secondary and primary data.…
Retail industry plays a crucial role in any economy. Customer retention plan and due implementation are basic requirements for the success of retailer sector. Information technology is…