publication
Journal Article
2021
How Corporate Social Responsibility Can Buffer the Unfavorable Outcomes of the Brand in Crisis: A Mediation Role of Corporate Hypocrisy and Gratitude in Saudi Arabia
Publication Work Type
دكتوراه
more of publication
The purpose of this study is to address the sustainability importance at Nespresso coffee company. The study focuses specifically on the Nespresso’s AAA Sustainable Quality Program. Each ‘A’ in…
2018