publication
Journal Article
2019
Relationships Between Attitude, Corporate Image, and Purchase Intention in Sponsorship Events
Alrayees, Nouf . 2019
Publication Work Type
PhD
Volume Number
4
Issue Number
2
Pages
1-10
more of publication
The purpose of this study is to address the sustainability importance at Nespresso coffee company. The study focuses specifically on the Nespresso’s AAA Sustainable Quality Program. Each ‘A’ in…
2018