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The purpose of this study is to address the sustainability importance at Nespresso coffee company. The study focuses specifically on the Nespresso’s AAA Sustainable Quality Program. Each ‘A’ in…
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This course is designed to provide students with an in-depth understanding of some of the main theoretical and research perspectives that have contributed to the academic knowledge in marketing.…
Product management is an elective course and assumes that the student has taken the Core Marketing classes. The purpose of this course is to provide students with a better understanding of the new…
This course addresses strategic brand decisions faced by an organization and shows managers how to build successful brands. It seeks to increase understanding of issues in planning and…