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د فهد صالح محمد العليان

رئيس قسم الادارة السياحية و الفندقية كلية السياحة و الاثار

publication
1999

A content analysis of magazine advertisements from the United States and the Arab World

Publisher Name
AMA
Publishing City
Chicago, USA
Pages
v. 10, p. 17
more of publication
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Advertising standardisation in culturally similar markets: can we standardise all components?
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publications
• “A content analysis of magazine advertisements from the United States and the Arab world
by Fhad Saleh Al-Olayan, Kiran Karande
2000
publications
A content analysis of magazine advertisements from the United States and the Arab World
by Kiran Karande, Fahad S Al-Olayan
1999
Published in:
AMA