User Image

د فهد صالح محمد العليان

رئيس قسم الادارة السياحية و الفندقية كلية السياحة و الاثار

publication
2006

Advertising standardisation in culturally similar markets: can we standardise all components?

Issue Number
4
Pages
pp.489-511.
more of publication
publications
Advertising standardisation in culturally similar markets: can we standardise all components?
by .” Fahad S Al-Olayan & Kiran Karande, Khalid A. Almurshidee, Fahad Saleh Alolayan
2006
publications
• “A content analysis of magazine advertisements from the United States and the Arab world
by Fhad Saleh Al-Olayan, Kiran Karande
2000
publications
A content analysis of magazine advertisements from the United States and the Arab World
by Kiran Karande, Fahad S Al-Olayan
1999
Published in:
AMA