MKT 304 International Marketing

Following are the Course Learning Outcomes which will be

achieved 

 

	NQF Learning Domains  And Course Learning Outcomes	Course Teaching Strategies	Course Assessment Methods
1.0	Knowledge
1.1   1.2   1.3   1.4   1.5   1.6   1.8	Students will be able to tell about fundamental issues of International Marketing (like LPG). Students will be able to recall what regional markets are and agreements between countries. Students will be able to recall the international business environments. Students will be able to recall the role of IT in international business. Students will be able to recall about imports and exports. Students will be able to recall about international business entry strategies. Students will be able to describe   international marketing strategies of few companies.	Detailed explanation using lectures. Industry examples. Case studies.	Written test, Case analysis
2.0	Cognitive Skills
2.1	Students will be able to develop information affecting global marketing decisions.	Web search using the online resource facility given by the institution	Individual plan evaluation
2.3	Students will be able to develop logical and             reasoning skills	Encouraging students to pose questions and debate, case study	Written exam, case analysis
2.4	Students will be able to develop analytical skills	Case study	Case analysis
3.0	Interpersonal Skills & Responsibility
3.1	Students  will be able to demonstrate coordination  with group members	Group assignment or case	Individual member performance
3.2	Students will be able to demonstrate Jelling within peers	Group assignment or case	Cross checking with group members
4.0	Communication, Information Technology, Numerical
4.1	Students will be able to demonstrate reading  and listening skills	Case study reading by each student Driving attention of students	Assessing each student while they read case Asking questions frequently to check listening and attention
4.2	Students will be able to demonstrate speech skills and language skills	Class work	Class interaction and presentation