مادة دراسية
MKT 304 International Marketing
Following are the Course Learning Outcomes which will be
achieved
NQF Learning Domains And Course Learning Outcomes |
Course Teaching Strategies |
Course Assessment Methods |
|
1.0 | Knowledge | ||
1.1 1.2 1.3 1.4 1.5 1.6 1.8 |
Students will be able to tell about fundamental issues of International Marketing (like LPG). Students will be able to recall what regional markets are and agreements between countries. Students will be able to recall the international business environments. Students will be able to recall the role of IT in international business. Students will be able to recall about imports and exports. Students will be able to recall about international business entry strategies. Students will be able to describe international marketing strategies of few companies. |
Detailed explanation using lectures. Industry examples. Case studies. |
Written test, Case analysis |
2.0 | Cognitive Skills | ||
2.1 | Students will be able to develop information affecting global marketing decisions. | Web search using the online resource facility given by the institution | Individual plan evaluation |
2.3 | Students will be able to develop logical and reasoning skills | Encouraging students to pose questions and debate, case study | Written exam, case analysis |
2.4 | Students will be able to develop analytical skills | Case study | Case analysis |
3.0 | Interpersonal Skills & Responsibility | ||
3.1 | Students will be able to demonstrate coordination with group members | Group assignment or case | Individual member performance |
3.2 | Students will be able to demonstrate Jelling within peers | Group assignment or case | Cross checking with group members |
4.0 | Communication, Information Technology, Numerical | ||
4.1 | Students will be able to demonstrate reading and listening skills | Case study reading by each student Driving attention of students |
Assessing each student while they read case Asking questions frequently to check listening and attention |
4.2 | Students will be able to demonstrate speech skills and language skills | Class work | Class interaction and presentation |