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Kokku Randheer

Assistant Professor

Faculty member

كلية إدارة الأعمال
Building number 67, 2nd floor, Room no : S127
مادة دراسية

MKT 304 International Marketing

Following are the Course Learning Outcomes which will be
achieved 
 

  NQF Learning Domains
 And Course Learning Outcomes
Course Teaching
Strategies
Course Assessment
Methods
1.0 Knowledge
1.1
 
1.2
 
1.3
 
1.4
 
1.5
 
1.6
 
1.8
Students will be able to tell about fundamental issues of International Marketing (like LPG).
Students will be able to recall what regional markets are and agreements between countries.
Students will be able to recall the international business environments.
Students will be able to recall the role of IT in international business.
Students will be able to recall about imports and exports.
Students will be able to recall about international business entry strategies.
Students will be able to describe   international marketing strategies of few companies.
Detailed explanation using lectures.
Industry examples.
Case studies.
Written test, Case analysis
2.0 Cognitive Skills
2.1 Students will be able to develop information affecting global marketing decisions.   Web search using the online resource facility given by the institution  
Individual plan evaluation
2.3 Students will be able to develop logical and             reasoning skills Encouraging students to pose questions and debate, case study Written exam, case analysis
2.4 Students will be able to develop analytical skills Case study Case analysis
3.0 Interpersonal Skills & Responsibility
3.1 Students  will be able to demonstrate coordination  with group members Group assignment or case Individual member performance
3.2 Students will be able to demonstrate Jelling within peers Group assignment or case Cross checking with group members
4.0 Communication, Information Technology, Numerical
4.1 Students will be able to demonstrate reading  and listening skills Case study reading by each student
Driving attention of students
Assessing each student while they read case
Asking questions frequently to check listening and attention
4.2 Students will be able to demonstrate speech skills and language skills Class work Class interaction and presentation
ملحقات المادة الدراسية