Impact of Mode of Delivery on the Frequency of ArabicEnglish Code-Switching on X and Snapchat
Code-switching is a well-researched phenomenon. However, scant research has compared the rate of code-switching in speech to writing among populations, even though speaking and writing are processed differently in the brain. Thus, the current study aimed to compare instances of Arabic–English code-switching in verbalised and written online advertisements on Snapchat and X (formerly Twitter) by Saudi influencers. The data comprised 8,000 words (4,000 words from spoken advertisements on Snapchat and 4,000 words from written advertisements on X). Code-switching was slightly more frequent in the spoken advertisements than in the written advertisements (102 vs 89, respectively). However, the difference between the two datasets was not statistically significant in terms of instances of code-switching (P = 0.49) and the number of English words (P = 0.38). The results provide counterevidence to earlier research suggesting that code-switching is more common in speech than in writing.
Code-switching is a well-researched phenomenon. However, scant research has compared the rate of code-switching in speech to writing among populations, even though speaking and writing are…
This study investigates gender-based differences in English vocabulary perception and production among Saudi EFL learners.
Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of…