publication
Journal Article
2012
“Multidimensional Issue of brand Image"
Randheer, Kokku . 2012
Publication Work Type
PhD
Volume Number
1
Issue Number
9
Pages
55-67
more of publication
Relationship marketing refers to the set of marketing activities oriented to establishing, developing, maintaining, and terminating successful relational exchange (Morgan and Hunt 1994; Eiriz and…
2014