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Dr. Ahmed A. Almotawa

Associate Professor

Associate Professor

كلية إدارة الأعمال
S-97, Department of Marketing, College of Business Administration, King Saud University.
publication
Journal Article
1998

. التحكم في قناة التوزيع الدولية: حجمه، مجاله، ومصدره في سوق السيارات السعودي

Publication Work Type
PhD
Pages
347-369
more of publication
publications

Relationship marketing refers to the set of marketing activities oriented to establishing, developing, maintaining, and terminating successful relational exchange (Morgan and Hunt 1994; Eiriz and…

by Mohammed Saleh Salem
2014
publications
by Kokku Randheer, Manzoor Alam
2012