course
MKT 201 Principles of Marketing
Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. In the class, we will analyzes decisions with respect to products, price, channel, and promotional variables and considers questions relating to cost efficiency, demand, social responsibility and regulations.
Jan. 21 | Introductions, Syllabus | Group formation |
Jan. 23 | Overview of Marketing | Chapter 1 |
Jan. 26 | Overview of Marketing | Chapter 1 |
Jan. 28 | Strategic Planning | Chapter 2 |
Jan. 30 | Strategic Planning | Chapter 2 |
Feb. 2 | Ethics and Social Responsibility | Chapter 3 |
Feb. 4 | Ethics and Social Responsibility | Chapter 3 |
Feb. 6 | Marketing Environment | Chapter 4 |
Feb. 9 | Marketing Environment | Chapter 4 |
Feb.11 | Developing a Global Vision | Chapter 5 |
Feb. 13 | Developing a Global Vision | Chapter 5 |
Feb. 16 | Review | Chapter 1,2,3,4,and 5 |
Feb. 18 | TEST 1 | |
Feb. 20 | Consumer Decision Making | Chapter 6 |
Feb 23 | Consumer Decision Making | Chapter 6 |
Feb. 25 | Consumer Decision Making Guest Speaker | Chapter 6 |
Feb. 27 | Segmentation and Targeting Markets | Chapter 8 |
Mar. 2 | Segmentation and Targeting Markets | Chapter 8 |
Mar. 4 | Marketing Research | Chapter 9 |
Mar. 6 | Marketing Research | Chapter 9 |
Mar. 16 | Product Concepts | Chapter 10 |
Mar. 18 | Product Concepts | Chapter 10 |
Mar. 20 | Developing and Managing Products | Chapter 11 |
Mar. 23 | Developing and Managing Products | Chapter 11 |
Mar. 25 | Services and Non-Profits | Chapter 12 |
Mar. 27 | Review | Chapter 6,8,9,10,11, and 12 |
Mar. 30 | TEST 2 | |
Apr. 1 | Services and Non-Profits (Last day to drop classes) | Chapter 12 |
Apr. 3 | Marketing Channels | Chapter 14 |
Apr. 6 | Retailing | Chapter 14 |
Apr. 8 | Marketing Communications | Chapter 15 |
Apr. 10 | Promotional Planning | Chapter 16 |
Apr. 13 | Promotional Planning | Chapter 16 |
Apr. 15 | Advertising and Public Relations | Chapter 17 |
Apr. 17 | Advertising and Public Relations | Chapter 17 |
Apr. 20 | Pricing Concepts | Chapter 19 |
Apr. 22 | Review | Chapters 12,14,15,16,17, and 19 |
Apr. 24 | TEST 3 | |
Apr. 27 | Setting the Right Price | Chapter 20 |
Apr. 29 | Setting the Right Price | Chapter 20 |
May. 1 | Social Media and Marketing | Chapter 18 |
May. 4 | Social Media and Marketing | Chapter 18 |
May. 6 | Group Project Presentation | |
May. 8 | Group Project Presentation | |
May. 11 | FINAL EXAM 11:00-1:30 p.m. | Comprehensive Exam |