Skip to main content
User Image

د. سلطان بن سالم الخزام Sultan Salem Alkhuzam

Assistant Professor

Marketing Department Chair

كلية إدارة الأعمال
كلية إدارة الأعمال الدور الثاني مكتب رقم 86
course

MKT 201 Principles of Marketing

Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. In the class, we will analyzes decisions with respect to products, price, channel, and promotional variables and considers questions relating to cost efficiency, demand, social responsibility and regulations.
 

Date
Topics
Readings and assignments
Jan. 21 Introductions, Syllabus Group formation
Jan. 23 Overview of Marketing Chapter 1
Jan. 26 Overview of Marketing Chapter 1
Jan. 28 Strategic Planning Chapter 2
Jan. 30 Strategic Planning Chapter 2
Feb. 2 Ethics and Social Responsibility Chapter 3
Feb. 4 Ethics and Social Responsibility Chapter 3
Feb. 6 Marketing Environment Chapter 4
Feb. 9 Marketing Environment Chapter 4
Feb.11 Developing a Global Vision Chapter 5
Feb. 13 Developing a Global Vision Chapter 5
Feb. 16 Review Chapter 1,2,3,4,and 5 
Feb. 18 TEST 1  
Feb. 20 Consumer Decision Making Chapter 6
Feb 23 Consumer Decision Making Chapter 6
Feb. 25 Consumer Decision Making Guest Speaker Chapter 6
Feb. 27 Segmentation and Targeting Markets Chapter 8
Mar. 2 Segmentation and Targeting Markets Chapter 8
Mar. 4  Marketing Research Chapter 9
Mar. 6  Marketing Research Chapter 9
Mar. 16 Product Concepts Chapter 10
Mar. 18 Product Concepts Chapter 10
Mar. 20 Developing and Managing Products Chapter 11
Mar. 23 Developing and Managing Products Chapter 11
Mar. 25 Services and Non-Profits Chapter 12
Mar. 27 Review Chapter 6,8,9,10,11, and 12 
Mar. 30 TEST 2  
Apr. 1 Services and Non-Profits (Last day to drop classes) Chapter 12
Apr. 3 Marketing Channels Chapter 14
Apr. 6 Retailing Chapter 14
Apr. 8 Marketing Communications Chapter 15
Apr. 10 Promotional Planning Chapter 16
Apr. 13 Promotional Planning Chapter 16
Apr. 15 Advertising and Public Relations Chapter 17
Apr. 17 Advertising and Public Relations Chapter 17
Apr. 20 Pricing Concepts Chapter 19
Apr. 22 Review Chapters 12,14,15,16,17, and 19 
Apr. 24 TEST 3  
Apr. 27 Setting the Right Price Chapter 20
Apr. 29 Setting the Right Price Chapter 20
May. 1 Social Media and Marketing Chapter 18
May. 4 Social Media and Marketing Chapter 18
May. 6 Group Project Presentation  
May. 8 Group Project Presentation  
May. 11 FINAL EXAM 11:00-1:30 p.m. Comprehensive Exam 

 

course attachements