publication

Journal Article

2015

Published in:

https://www.researchgate.net/publication/282336946_Do_Country_of_Origin's_Subco…

Do the subcomponents of country of origin trigger purchase intentions? A conceptual model of consumer perceptions

Volume Number

26

Issue Number

2

Pages

225-235

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Do the subcomponents of country of origin trigger purchase intentions? A conceptual model of consumer perceptions

2015