MKT -403 e-Marketing

This course examines timely concerns at the intersection of marketing and technology. It addresses advancedaspects of retailing concepts in an electronic, online setting. Topics include promotional issues, privacy andsecurity concerns, target market assessment, building a customer base, site design, and order tracking andshipping. Specifically the course deals with issues such as:

• Introduction to electronic marketing and its technological foundations.
• Business implications of electronic marketing.
• Marketing, retailing, sales, and promotional implications.
• Associated social, legal, ethical implications of electronic marketing.