AN EXPLORATORY EYE TRACKING STUDY OF VISUAL ATTENTION ON ARABIC WEB ADVERTS AND BANNERS
AlSalom, Reem . 2010
This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with banners and advertisements placed in various layouts. Our findings have implications for web design of Arabic interfaces.
Usability engineering and usability testing are concepts that continue to evolve. Interesting research studies and new ideas come up every now and then.
This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with…
Designing effective e-learning environments is influenced by the readability of the text presented to learners. This poster describes an eye tracking study of the readability of Arabic typefaces…