Importance of Culture in Success of International Marketing
Ahmed, Manzoor . 2014
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we describe the barriers and hurdles that any organization faces in the international marketing and also the various types of cultures according to the nature of organization and market.
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain…
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a…
This is an attempt to find out the effect of higher education on the productivity of students and professionals getting this education. We analyzed the results on the basis of literature available…