Nation Branding, Intellectual Property Rights and Economic Development Nexus: A Prescriptive Approach
ALAM, AFTAB . 2013
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a country as a consistent source of economic development. The importance of human and intellectual capital and increasing shares of services in global market are becoming emerging phenomena worldwide. This paper highlights the interrelationship among IPRs, NB and ED to reveal the role of the non-material and nonconventional dimensions such IPRs and NB in Economic development. Brand’ is a useful summary of the intangible competitive assets of a country: its vision, its genius, its distinctive character, its people, and its promise to the marketplace. These are the factors which, when aligned around a clear strategy, give it
sustainable competitive advantage. Finding of the study suggests that there may be various reasons of ineffective relationship between intangible assets of poorer countries and economic growth of the country, but brand theory suggests that lacking a powerful strategy for deploying a productive and harmonized way is the major reason.
The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain…
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a…
This is an attempt to find out the effect of higher education on the productivity of students and professionals getting this education. We analyzed the results on the basis of literature available…