Globalization is Today's Reality. Adaptability to change is key to survive and sustain in the rapid ever-changing global competition. Try to be innovator of change or at least be the follower of change, if you are not the both you will be out of competition.
SERVQUAL was modified to suit a particular study context time and again. Some researchers contented SERVQUAL‟s accuracy to measure service quality; others argued SERVPERF to be better scale to…
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