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KFC Go Cup- Modifying the Offering Mix
"... great innovations evolve from studying products that already exist in the market, thinking about how they can be improved and asking: What do consumers need and want?" KFC did the same with their Go Cup, a good example of how an offering mix can be modified.
http://www.businessinsider.com/why-kfcs-new-go-cup-is-a-phenomenal-busi…