Fitness Industry and Entrepreneurship (EP 449)

This course aims to:
- Provide a clear understanding for the concept of fitness industry and entrepreneurship.
- Identify the general characteristics and the significant role of the entrepreneurs.
- Present the role of health clubs, centers and other providers in promoting the concept of fitness.
- Introduce the principles of and equipment suitable for aerobic and resistance training.
- Identify the sources of assistance and finance available to new enterprise.
- Outline the internal and external barriers to small business growth in the fitness industry