Visual Attention on Search Engine Results: Information Retrieval Of Arabic Web Content
AL-Rashed, Weaam . 2010
In this poster, we describe an eye tracking analysis of users’ information seeking behavior using an Arabic search engine. Search and viewing behavior of native Arabic-speaking users demonstrated right-to-left patterns of scanning query results with more attention allocated to the two top ranking abstracts when compared to other abstracts in the results page. Insights obtained inform the design of Information Retrieval interfaces.
Usability engineering and usability testing are concepts that continue to evolve. Interesting research studies and new ideas come up every now and then.
This poster presents and eye tracking study of visual attention on advertisements on websites. We analyzed eye movements of web users as they viewed different right-to-left Arabic web pages with…
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