Strategic Management:Course Description & Objectives

Course Description & Objectives
 
The business world today is considerably different and more complex than it was in the previous years. Both the challenges and opportunities facing organizations of all sizes today are greaterthan ever. Organizations are required to continuously find better ways to compete in the rapidly changing global business environment. Survival and competition have become imperative for organizations in the current global scenario. In this context, the course develops the strategic thinking and decision making abilities of students, especially in relation to understanding the employability of various strategies in different situations.
 
Course Effectiveness Matrix:

Course Learning Outcomes (CLO) Upon Completion of the course the students will be able to:	Linked to Program Learning Outcomes (PLO)	Teaching Strategies	Assessment
describe the practical and integrative model of strategic management process that defines basic activities in strategic management	LG 6: OB 6.2	STM Model Development Cooperative learning Action-learning	Test – 1
demonstrate the knowledge and abilities in formulating strategies and strategic plans	LG 5: OB: 5.1;& OB 5.2	Case Analysis Strategy Formulation Exercise	& Mid-Term 1
analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement	LG 2: OB 2.1; & LG 6: OB 6.3	Case Analysis & Group discussions	Mid-Term – 1: Business-case Analysis Mid-Term – 2 Test-2
evaluate challenges faced by managers in implementing and evaluating strategies based on the nature of business, industry, and cultural differences	LG 5: OB 5.3: & LG 6: OB 6.2, & OB: 6.3	Lecture, Tutorial, & SWOT Analysis exercise	Test – 3 & Final Examination

 
 
 
Textbook: Strategic Management: Concepts and Cases – Abdulrahman Al-Aali, Abbas Ali, and Fred David (Arab World Edition) – Pearson Publication