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The most important objective of this course is to make students understand the concept of Marketing Research. In addition, at the end of the course, students will develop skills based on…
This course is the introductory marketing course for business majors and other interested students attending at KingSaudUniversity. Marketing is a dynamic, competitive and creative activity that…
The course will enable students to learn fundamental concepts in Marketing Research (MR). Data sourcing and collection being the major task of MR, students can get to know types of data sources,…