Modern Marketing Trends in Tourism and Hospitality- 513 ETO

The course is designed to provide the learner with a comprehensive understanding of the marketing latest concepts and trends, market research and modern marketing information systems. Service marketing in the tourism and hospitality industry, the modern promotional mix and its applications in the tourism and hospitality industry, trends in tourism demand and tourism market research in light of global tourism variables. Exploring the tourism and hospitality consumers in the era of globalization, recent experiences of tourism companies and international hotel chains recent trends in tourism marketing and hospitality facilities (partial marketing within the destination, collective regional marketing, identity, brand marketing, electronic marketing etc.).