MKT 410 Strategic Marketing

The course is an integration of all marketing elements in a strategic planning framework. It emphasizes areas of strategic importance, especially those that have significant implications and relevance for marketing policy decisions in competitive situations.
The course is concerned with strategic market management/strategic planning. The focus is on strategic decisions that have long-term impact on the organization and are difficult and costly to reverse.  The strategic decision-making process is supported by an analysis of the organization’s external environment and an internal self-analysis of the organization.