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د. أحمد بن عبدالعزيز الشيحة

Assistant Professor

رئيس وحدة تطوير المهارات

كلية السياحة والآثار
مبنى- ١٦ - الدور الأول - ١ ب ٣٠
course

Principles of Hospitality and Tourism Marketing - 308 TOUR

This course aims to study the principles of marketing and promotion as they relate to the hospitality and tourism industry.Topics include marketing strategies, marketing mix, marketing environment, supply and demand, promotional techniques and advertising, and event marketing. Upon completion, students will understand marketing principles and how they differ in the hospitality from other industries

course attachements