Service Marketing & Management is an elective course focuses on managing and delivering service exellence. The attraction, retention, and building of strong customer relationship through…
Cooperative Education is a planned learning experience, for which credits are earned, that integrates classroom theory and learning experiences at a workplace. The experience enables students to…
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct…