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Reem A. Alshehri ريم أحمد الشهري

Lecturer

Faculty member of the Marketing Department.

كلية إدارة الأعمال
Building 3, 2nd floor , office # S10
مادة دراسية

Global Marketing - MKT 304

This course focuses on the key issues of international marketing management including decision making processes of international managers in determining policies in regards to marketing planning, marketing mix strategies, and organizing and controlling international operations in a complex and constantly changing world of thebusiness environment.

COURSE GOAL: To empower students with the ability to analyze the environmental factors affecting global marketing activities and its difference from local marketing; along with the ability to identify and analyze the marketing opportunities in foreign markets.

 

To acquaint students with the environment affecting global marketing activities and how these activities differ from domestic marketing activities. Also, to help students identify and analyze marketing opportunities in foreign markets.

REQUIRED TEXT:  
Warren Keegan & Mark Green , Global Marketing , pearson , 8th Edition

MyMarketingLab Instant Access for Global Marketing, Global Edition, 8/EKeegan & Green - See more at: http://catalogue.pearsoned.co.uk/educator/product/Global-Marketing-Glob…

RECOMMENDED REFERENCES: Philip Cateora, and John Graham, International marketing.McGraw-Hill, 2008.
 

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