Changing the Score: The Impact of Media Coverage on Saudi Football Team's Performance in the 2022 World Cup from the Perspective of Audience
This study aims to explore how media coverage influences the performance of athletes through the case of the Saudi football team in the 2022 World Cup. The study measures the characteristics of the local media coverage from the perspective of the Saudi audience using an online survey of 415 Saudi football fans. The results show that the main characteristics of the local media coverage were: its widespread among the society, its social responsibility and its avoidance of discrimination and the least recorded feature was its interactivity. The audience highly agreed that the local media coverage did affect the performance of the team in a positive way (μ=3.95) and that it has boosted player confidence and team spirit, but it also raised expectations and pressure. The study shows that media coverage requires to be more balanced and responsible.
This study aims to explore how media coverage influences the performance of athletes through the case of the Saudi football team in the 2022 World Cup. The study measures the characteristics of…
تهدف هذه الدراسة إلى التعرف على نوع التأثير الذي تتركه مواقع التواصل في الجمهور فيما يتعلق بالوعي البيئي، ومعرفة العوامل التي تؤثر في حجم تفاعل الجمهور مع قضايا الوعي البيئي، واستخدمت الدراسة…