The COVID-19 pandemic has profoundly changed the way we live and work, how and where we shop, what we value, and how we think about the future. While some of these changes are temporary, others will endure beyond this pandemic. As COVID-19 is reshaping industries and rapidly accelerating long-term underlying trends, it is more important than ever for businesses to understand consumer buying behavior. The present paper intends to address the impact of the COVID-19 crisis on consumer buying behavior. This paper is primarily based on the investigation and analysis of the different factors that impact consumer buying behavior within the COVID-19 crisis. These include social, psychological, economical, and marketing factors. An online survey with 646 participants was used to understand mentioned changes.