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لونا سلامة اليافي Luna S. AlYafi

محاضر

PhD.c., Marketing Department, CBA

كلية إدارة الأعمال
CBA., Marketing Dep. 2nd Floor, Room 202

8051957
lalyafi@ksu.edu.sa
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المنشورات
ورقة مؤتمر
2014

Students Preferences in Banking Selection - Islamic Perspective

AlYafi, Luna S. . 2014

The last three decades witnessed the appearance of strong Islamic movements which generated a renewed interest in Islamic economics, especially in Islamic interest free banking.  The purpose of this study is to investigate major factors that are reflecting customers’ preferences in selection of Islamic banking. This study aims to analyze and determine personal and social factors that affect selection of Islamic banking, in particular it investigate quality of services, availability of services, convenience  of bank and social and religious perspective about Islamic banking system.

 

موقع المؤتمر
KSA
اسم المؤتمر
First Conference for Business Schools of Gulf Cooperation Council (GCC) Universities
المنظمة الممولة
KSU, CBA
مزيد من المنشورات
publications
Students Preferences in Banking Selection - Islamic Perspective

The last three decades witnessed the appearance of strong Islamic movements which generated a renewed interest in Islamic economics, especially in Islamic interest free banking.  The purpose…

بواسطة Luna S. AlYafi
2014