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أ. د. محمود عبد الحميد محمود صالح

Professor

قسم التسويق

Business Administration
مكتب رقم 120 بالدور الثاني
publication
Journal Article
2012

الشراء غير المخطط من متاجر التجزئة: دراسة ميدانية عن سلوكيات المستهلكين السعوديين بمدينة الرياض

Saleh, Mahmoud . 2012

Issue Number
1
Pages
33-62
more of publication
publications

Saudi Arabia, social media has become integral to the digital landscape, connecting people, businesses, and communities across borders. Amidst this digital marketing context, an emerging…

2024
Published in:
International Journal of Business, Marketing and Communication
publications

This paper aims to: (1) examine the effect of social media advertisements and influencers on

Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a…

2024
Published in:
International Journal of Management & Information Technology
publications

This research

paper explores the factors influencing consumer attitudes toward adopting e

wallets in purchase transactions in Saudi Arabia. The study integrates the Technology

2024
Published in:
International Journal of Economics, Business and Management Research