The purpose of this seminar is to expand the doctoral student’s knowledge and skills in marketing research by providing comprehensive training in research design, quantitative and qualitative…
This course, targeted to Ph.D students, discusses advanced research techniques and designs as well as their applications to business problems. It contributes to developing the student’s skills in…
The most important objective of this course is to make students understand the concept of Marketing Research. In addition, at the end of the course, students will develop skills based on…