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د. سلطان بن سالم الخزام Sultan Salem Alkhuzam

Assistant Professor

Marketing Department Chair

كلية إدارة الأعمال
كلية إدارة الأعمال الدور الثاني مكتب رقم 86

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This Course introduces marketing concepts to MBA students. In this course, Students will learn how to analyze decisions with respect to products, price, channel, and promotional variables and…

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The course is an integration of all marketing elements in a strategic planning framework. It emphasizes areas of strategic importance, especially those that have significant implications and…

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يركز هذا المقرر على دور التخطيط التسويقي الاستراتيجي وأهميته في منظمات الأعمال، ويوضح العلاقة بين خطة التسويق الاستراتيجية والخطة الاستراتيجية العامة للمنشأة. يناقش المقرر بالتفصيل العوامل المؤثرة…

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Consumer is the heart of and the most complex component of marketing. As marketers, we should create different product’s positions for each consumer clusters due to their internal and external…

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Survey of activities involved in marketing. Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm. In the class, we will analyzes…

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