"I'm not a teacher: only a fellow traveler of whom you asked the way. I pointed ahead- ahead of myself as well as you."
George Bernard Shaw
The overall goal of the course is to develop your ability to think strategically about marketing problems and their potential solutions. To achieve this goal, the course focuses on the marketing…
Internet influences every aspect of our life. The electronic media and technology enable organizations to acquire products, services, and materials from suppliers; market goods and services to…
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects, it is essential to understand the concept of marketing strategy and…
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.. people need restaurants and many restaurants do well, which makes getting into the restaurant business an alluring proposition. But what if there were a way to test the waters of the…
That’s right. If apart from buying IKEA’s furniture, you were hoping to grab a bite of the famous meatballs, then you won’t be finding them in India. The Swedish retailer is staying away from the…
Which new service strategy?
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