السيرة الذاتية
سعاد بنت عبدالله محمد المشعل Soad A. Al-Meshal CV
مختصر السيرة الذاتية
Soad A. Al-Meshal is associate professor in marketing at college of Business Administration at King Saud University. She is the first who has PhD in Marketing in the GCC. Currently she is Consultant of Vice-Rector for Planning and Development, King Saud University, Saudi Arabia. She has been appointed in several managerial positions including the Vice dean of College of Business Administration, head of Business Administration Department, head of the Marketing Department and Head of the Quality Unit in College of Business Administration. She worked as Consultant for quality accreditation. She is certified as quality assessor. She has worked with consulting agencies and has extensive experience in leadership, training, and executing communication strategies. Her primary teaching is in the area of marketing. Her research interests are in the areas of customer relationship management, interactive marketing include branding, e-business, retailing particularly in franchising and services marketing. She has international publications in high peer reviewed journals