مادة دراسية
MGT 101 BUSINESS ESSENTIALS
Course DESCRIPTION:
The course introduces the student to the contemporary business world, the business of managing, people in organizations, the principles of marketing, managing information and financial issues.
Course Objectives:
This course is basically designed to orient the students to study of business, and management. It is designed to achieve the following objectives:
- To familiarize students with the basic concepts of Business Administration
- To increase students' awareness of the importance of understanding management's concept to their careers as BM professionals and to their life in general.
- To enhance the student's ability in understanding diverse business operations.
- Discuss how businesses achieve success by demonstrating ethical behavior
- Explain the strategies for business success in the relationship era
- Demonstrate the use of empowerment in management
- Describe the elements of customer-driven marketing
- Discuss the basic elements of financial management and investing
- Finally, it is expected that the course would help the students to make a more informed choice while selecting their future educational path.