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لونا سلامة اليافي Luna S. AlYafi

Lecturer

PhD.c., Marketing Department, CBA

كلية إدارة الأعمال
CBA., Marketing Dep. 2nd Floor, Room 202
السيرة الذاتية

السيرة الذاتية

مختصر السيرة الذاتية
Mrs. Luna AlYafi Biography:

I am a Ph.D. candidate at College of Business Administration (CBA), Marketing Department, in King Saud University.
Previously, I held the position of deputy head of Marketing Department for two years. As a member of the CBA, one of my goals is to implement and sustain the execution of the CBA’s vision and mission.
I have various administrative and teaching experiences in the private and public sector.
Throughout my career, I ensured continuing my development in the areas of administration and teaching, and I have secured qualifications in these and related fields at the certificate, diploma and post graduate levels.
In addition, I have a Master degree in Business Administration (MBA) from King Saud University, and granted my bachelor degree in Business from the Damascus University. I have also Internet Web Design Diploma.
نص السيرة الذاتية

Luna Salamah K. AlYafi

Personal Information

  • Name: Luna S. K. AlYafi AlZuhri
  • Country: Saudi Arabia
  • Phone: 0564477955
  • Nationality: Saudi
  • E-mail: lalyafi@ksu.edu.sa

Language

  • Arabic, native language
  • English

Qualifications

  • Ph.D.c  (Ph.D. candidate), King Saud University, KSA, present
  • M.B.A., King Saud University, KSA, 2007
  • Internet Web Design Diploma, AlKhaleej Training of Education Co. New Horizon Computer Learning Centers, KSA, 2004
  • Graduate Diploma, Damascus University, SYR1989
  • B.B.A., Damascus University, SYR1988

Certifications

  • Certificate in English Studies, Language Studies International (LSI), London, UK, (13/07 – 07/08) 2009
  • Direct English Certification, New Horizons, Riyadh, KSA, 2001

Honors & Awards

  • 2015: Best Faculty Award for Teaching Effectiveness / Student Engagement
  • 2007: Second Honor, MBA, KSU, KSA
  • 1988: First Honor, BA., College of Economic, Damascus University, SYR

 

Business Experience

Academic Experience

  • Lecturer – Department of Marketing, CBA, KSU, July 2008 – present
  • Deputy Head - Marketing Department, Female Section, CBA, KSU, March 2009 – 2010 (two years)
  • Responsible for BA. Department (old Curriculum), Female Section, CBA, KSU, March 2009 (One year)
  • Lecturer (Part time) – Department of BA., CBA, KSU, 2007 – 2008 
  • T. A. – Department of BA, Damascus University, SYR, 1992-1994

Other Work Experience  

  • Administrator, Al-Turath Institution, Riyadh, KSA, 2004
  • Accountant, Nabeel AlJabee Engineering Office, Damascus, Syria, 1992-1994     
  • Administrator, Damascus University, College of Civil Engineering, Damascus, Syria, 1988- 1992

Membership and Participations

College Committees

  • 2015 – present: Community Service Committee, member, CBA, KSU
  • 2015 – present: Documentation and Annual Report Committee, member, Marketing Department, CBA, KSU
  • 2014 – present: Quality and Development Committee, member, Marketing Department, CBA, KSU
  • 2013 -  present: Committee of Support Unit for Demonstrators, Lecturers and Scholars, chairperson, Marketing Department, CBA, KSU
  • 2013 - present: Academic Advice Committee, member, Marketing Department, CBA, KSU
  • 2013 - present: Teaching Assistants and Lecturers Interview Committee, member, Marketing Department, CBA, KSU
  • 2009 - present: Registration Committee, member, Marketing Department, CBA, KSU
  • 2014 - present: Graduate Studies Committee, chairperson, Marketing Department, CBA, KSU
  • 2015 – present: College Activities Committee, member, Marketing Department, CBA, KSU
  • 2009 - 2013: Unit of Academic Accreditation, member, Marketing Department, CBA, KSU
  • 2014: Timetable Committee, member, Marketing Department, CBA, KSU
  • 2010: Strategic plan Committee, member, Marketing Department, CBA, KSU
  • 2009-2013: Exams Committee, member, Marketing Department, CBA, KSU
  • 2008-2013: College Website Committee, member, Marketing Department, CBA, KSU

Other Memberships

  • Riyadh Chamber of Commerce

Conferences, Seminars, Training Courses and Workshops  

Professional Development, Assurance of Learning

  • Webinar – “Active Learning Strategies”, Deanship of skills development, KSU, KSA, 2016
  • Webinar – “Change Management”, Deanship of skills development, KSU, KSA, 2015
  • Workshop – “Students’ Learning Support”, Deanship of skills development, KSU, KSA, 2015
  • Workshop – “Using Google Tools in Teaching”, Deanship of skills development, KSU, KSA, 2015
  • Workshops - Quality and Development workshops (7 workshops), Vice Deanship of Quality and Development at the CBA, KSU, KSA, during Semester II of 2014 – 2015
    • Workshop for Direction to do Research & Publications
    • Student Engagement: Follow-Up
    • Writing Effective Course Report
    • Still Assurance of Learning (AOL)
    • Teaching Effectiveness
    • Workshop to Explore New Effective Methods of Assessment
    • Workshop for Building Rubrics
  • Conference - “Saudi Marketing Conference”, Saudi Industrial Property Authority, KSA, 2014
  • Workshops - Quality and Development workshops (7 workshops), Vice Deanship of Quality and Development at the CBA, KSU, KSA, during 2014
    • The CBA Mission Awareness
    • Scope of AACSB Accreditation / AQ & PQ Faculty Classification
    • Intellectual Contribution Profile of Faculty Members
    • Advanced Assurance of Learning – Closing the Loop
    • AACSB - 2003 standards and Faculty Members’ Role in Accreditation
    • Analysis of the Course Report
    • AACSB Seminar on Teaching Effectiveness / Student Engagement
  • Webinar – “Developing Grading Rubrics”, Deanship of skills development, KSU, KSA, 2014
  • Webinar – “Effective Course Design”, Deanship of skills development, KSU, KSA, 2014
  • Webinar – “Improving Student Learning and Motivation”, Deanship of skills development, KSU, KSA, 2014
  • Workshop – “Skills of Using Endnote in Scientific Documentation”, Research Center for the Humanities, KSU, KSA, 2014
  • Training Course – “Using and Writing Cases in Business Administration”, Deanship of skills development, KSU, KSA, 2014
  • Conference – Participant, “First Conference for Business Schools of Gulf Cooperation Council (GCC) Universities”, CBA, KSU, KSA, 2014
  • Training Course – “Talking and Rhetoric Skills”, Deanship of skills development, KSU, KSA, 2014
  • Training Course – “Recent trends in education technology”, Deanship of skills development, KSU, KSA, 2013
  • Seminar - Marketing 3. Values Driven Marketing, By Professor Philip Kotler, Profitability, Return Ability, Sustain Ability, KSA, 2010
  • Training Course – "College Effective Teaching", Deanship of skills development, KSU, KSA, 2008/2009
  • Training Course – "Course Construction", Deanship of skills development, KSU, KSA, 2008/2009
  • Training Course – "Micro – Teaching", Deanship of skills development, KSU, KSA, 2008/2009
  • Training Course – "Student Learning Assessment", Deanship of skills development, KSU, KSA, 2008/2009
  • Training Course – "Use of Information & Communication Technology in Academic Teaching", Deanship of skills development, KSU, KSA, 2008
  • Training Course – "Motivating Students to Learn", Deanship of skills development, KSU, KSA, 2008
  • Training Course – "Classroom Assessment Techniques", Deanship of skills development, KSU, KSA, 2008
  • Training Course – "Self Development", Deanship of skills development, KSU, KSA, 2008

Professional Seminars / Workshops

  • Workshop, Trainer – "Art of Marketing and the Excellence in Customer Service", Riyadh Chamber of Commerce, KSA, 2015
  • Training Program – “Training of Trainers (TOT)”, Deanship of skills development, KSU, KSA, 2015
  •  Workshop – “How to choose my Specialization”, Mutmaenna Center, KSA, 2014
  • Workshop – “Work stress Management”, Deanship of skills development, KSU, KSA, 2014
  • Workshop – “Leadership Excellence in Higher Education”, Deanship of skills development, KSU, KSA, 2013
  • Workshop - Strategic plan for the Deanship of Graduate Studies – "The current situation and future vision", Deanship of Graduate Studies, KSU, KSA, 2010
  • Workshop – “The Requirements of the National Commission for Academic Accreditation & Assessment (NCAAA)”, 2010, CBA, KSU, KSA, 2010
  • Workshop  - Participant – "Updating Strategic Plan for Collage of Business Administration", CBA, KSU, KSA, 2009
  • Conference – “First International Conference of Entrepreneurship”, KSU, 2009
  • Training Course – "Meeting Management Skills", Deanship of skills development, KSU, KSA, 2009
  • Workshop – "The Quality of Social Service", CBA, KSU, KSA, 2009
  • Workshop – "e-Management (MADAR)", Deanship of e-Transactions & Communication, KSU, KSA, 2008/2009
  • Workshop – “The first workshop of SWOT analysis of strategic plan for faculty members of King Saud University”, KSU, 2009
  • Certificate – “Way to Change”, Al-Tawasul Charity Women Est., Riyadh, KSA, 2003
  • Certificate - Successful Project Management, "Business Plans", Al-Nahda Philanthropic Society for Woman, Riyadh, KSA
  • Certificate - Successful Project Management, "How to Get Started", Al-Nahda Philanthropic Society for Woman, Riyadh, KSA

Areas of Interest

  • Reading
  • Travelling

Publications

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