MKT455

Product management is an elective course and assumes that the student has taken the Core Marketing classes. The purpose of this course is to provide students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them.
In commerce, as in life, our basic and primary objective is to survive. This survival becomes even more challenging in turbulent environment businesses usually operate in. The survival of any firm depends on; its ability to adapt to the changes confronting them and to compete. Product strategy is fundamental to a firm’s competitiveness. Product management help firms achieve and sustain market competitiveness. Product strategy lies at the very heart of the firm’s overall strategy and therefore must occupy a dominant, if not the dominant, position in the firms thoughts and actions. This course provides knowledge and understanding of the nature and practice of product strategy and management that is an underlying element in the development of professional managers.