Salesmanship and Sales Management - MKT 303

COURSE DESCRIPTION:

This course focuses on two areas :personal selling and sales management. In regard to personal selling , the course discusses the selling process and its stages as well as selling selling methods and techniques. As to sales management, the course covers the function of sales management, sales organization, planning selling activities, determining selling areas, controlling selling activities, and establishing, organizing, managing, compensating, motivating, supervising, and evaluating the performance of the sales force.