Courses

This course is the introductory marketing course for business majors and other interested students attending at KingSaudUniversity. Marketing is a dynamic, competitive and creative activity that is part of our everyday lives.  Studies have stressed...
The course will enable students to learn fundamental concepts in Marketing Research (MR). Data sourcing and collection being the major task of MR, students can get to know types of data sources, data collection methods and instruments. The heart of...
This course aims to develop the administrative skills of students, and to provide them with basic knowledge in management and business. It focuses on teaching the functions of management (planning, organizing, directing and control) and the...
This course aims to provide students the necessary knowledge about important Management Skills on many levels personally, interpersonally, and collectively. The course is designed to enable students to manage themselves and relationships with others...
This course mainly provides process, concepts and tools needed  to analyzing, planning, and implementing marketing strategies.
The most important objective of this course is to make students understand the concept of Marketing Research. In addition, at the end of the course, students will develop skills based on comprehension of marketing research from both a decision-...