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PHCL 455
Communication Skills in Pharmacy Practice
Videos produced by my students
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The following videos are real-time videos authored and enacted by my students who are registered in the course PHCL 455 (Communication Skills in Pharmacy Practice). These videos were shot in the actual location and in community or hospital pharmacy settings to depict and illustrate some of the miscommunication practices and misunderstanding that would probably occur between the pharmacist and the patient or the customer.
هذه المجموعة من أفلام الفيديو أنتجها ومثلها الطلاب المسجلون في مقرر 455 صكل (مهارات الإتصال وأسلوب التعامل المهني في الصيدلة) كجزء من واجبات ومتطلبات المقرر. وقد قاموا بتمثيلها في مواقع الممارسة الصيدلية بمختلف أنواعها.
ملاحظة: أحياناً لا يظهر الفيديو في بعض أجهزة الكمبيوتر عند فتح الصفحة في المرة الأولى، ولكي يظهر قم من فضلك بتحديث الصفحة Refresh مرة أخرى.
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Commercial Persuasion
A detailman from a drug company is trying to convince his fellow community pharmacist to dispense one of the company OTC products using a charts about the effectiveness of the drug. These charts are lacking reliability and scientific evidence. Also the incentives provided by the pharmacist play a major role in convincing the pharmacist to promote the medication.
The pharmacist: Farooq Al-Madani
Community pharmacist: Fahad bin Eid |
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Old Man's Habit
In many instances, dealing with older patients is a difficult task the pharmacist has to cope with, especially if the old man has a persistent habit. In this scene the pharmacist is trying to convince the patient that his medication is the regular one that he is usually taking.
The Pharmacist: Adel Al-Rweesan
Old man: Abdullah Al-Hmoud
Customer: Mohammad Al-Mershed |
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Cross-cultural differences
Many foreigners hail every year to Saudi Arabia either to work or for other purposes like Haj (pilgrimage to the holy land) or Omrah. Most of these people are not Arabic speakers. Cross-cultural differences might cause misunderstandings.
The Pharmacist: Mohammad Al-Mershed
Foreigner: Adel Al-Rweesan
2nd Pharmacist: Abdullah Al-Hmoud |
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Do Not Ignore Me
Ignoring the customer for any reason is a common mistake that some pharmacists may commit. The pharmacist should convey respect and treat the patient or the customer in an atmosphere of trust and care.
The Pharmacist: Nasser Al-Qahtani
Customer: Ibraheem Mojammami
Visitor: Saeed Al-Qahtani |
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Commercial Pressure
In some community pharmacies, the commercial aspects of the profession are probably dominating.
The Pharmacist: Musa'ed Al-Shammari
Old man: Thamer Al-Dhafeeri
Customer: Ahmad Al-Dhafeeri
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Labeling
Labeling people is a common practice in life. We classify people according to their look and appearance. Some pharmacists are ignoring their professional look. In such case, troubles with the customers are inevitable.
The Pharmacist: Hatem Abu Al-Ezz
2nd Pharmacist: Tareq Al-Khlaifi
Others: Ahmad Al-Mansour
Fawwaz Halawani |
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Wrong Advice
Self medication, self prescribing and taking medication based on the advice of a friend will certainly pose health risk. See what will happen to one of our actors when he takes a medication from a friend.
Students: Abdulrahman Assiri
Abdulrahman Al-Hethaily
Saleh Al-Makhlouf
Ahmad Al-Harbi |
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Shattered Dreams
Privacy is the most basic component of patient counseling. You have to maintain objectivity and privacy throughout the counseling session with the patient or customer, especially if you are dealing with embarrassing information. Look how the customer got mad when the pharmacist unintentionally revealed his secret.
The pharmacist: Fahad bin Eid
Customer: Farooq Al-Madani
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Interview with a Pharmacist
An interview with a fellow pharmacist graduated from another country (Egypt). The informal conversation between the pharmacist and our student dealt with situations that can be considered as miscommunication with customers where the pharmacist had encountered in his career as a community pharmacist. Other issues have also been tackled such as the professional ethics.
The Interviewer: Saad Al-Shahrani |
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Bad Example
A special, but very rare, breed of community pharmacists who may probably ignore their professional obligations toward patients and customers. The pharmacy technician in this scene is trying to overwhelm the customer to sell as much as he can of OTC pharmacy items. A flagrant malpractice example.
Pharmacy Technician: Abdullah Al-Zeer |
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Good Example
A professionally-committed pharmacist provides patient/customer with scientific and up-to-date advice. Patient counseling is a professional obligation each pharmacist has to perform regardless of any commercial profit temptation. The anticipated ethical practice prevails in this scene.
Pharmacist: Abdullah Al-Ahmari
Customer: Tareq Al-Ahmady |
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Military Training Period vs. Menstruation Period
A military employee involved in a military training session comes to pharmacy to obtain the prescribed contraceptive for his wife. The pharmacist told him to start taking the pills after the end of the period (he meant menstruation period of his wife). A mix-up occurred and the employee thought of the "end of period" as the "end of military training session period".
Pharmacist: Fahd Al-Ghamdi
Military Man: Khalid Al-Otaibi |
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