The Influence of Product Gender on Frequency of Code-switching in Online Advertisements: A Study on the Saudi Digital Marketing Platform Maroof
Publisher Name
Arab World English Journal
Publishing City
Kuala Lumpur
Volume Number
13
Issue Number
4
Magazine \ Newspaper
World Journal of English Language
Pages
183 إلى 195
more of publication
Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of…
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Euphemistic code-switching in job titles is an understudied linguistic phenomenon, especially in contexts outside Western cultures. Hence, this study attempts to bridge this gap by investigating…
2023
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Journal of Research in Languages and Translation