introduction/brief CV
Luna AlYafi is a lecturer and Ph.D. candidate in Marketing at the College of Business Administration, King Saud University. She has extensive experience in teaching, research, academic advising, curriculum development, and administration in both public and private sectors. She also served as Deputy Head of the Marketing Department for two years.
Luna holds a Master of Global Management from Thunderbird School of Global Management at Arizona State University, with a concentration in Global Digital Transformation. She also holds an MBA from King Saud University, a bachelor’s degree in Business from Damascus University, and a diploma in Internet Web Design.
Luna is currently continuing her doctoral studies in the Doctor of Professional Practice program at Thunderbird School of Global Management, Arizona State University, and in a Ph.D. program in Innovation in Global Development. Her research interests focus on artificial intelligence, digital transformation, innovation, and AI policy. She is committed to advancing teaching, research, and institutional development while contributing to responsible and effective AI practices in education and business.
areas of expertise
Digital Transformation
Artificial Intelligence in Higher Education
Artificial Intelligence & Poli
Strategic Marketing
Consumer Behavior
Strategic Management
publications
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The last three decades witnessed the appearance of strong Islamic movements which generated a renewed interest in Islamic economics, especially in Islamic interest free banking. The purpose…
courses
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Cooperative Education is a planned learning experience, for which credits are earned, that integrates classroom theory and learning experiences at a workplace. The experience enables students to…
The course focuses on the process of planning, organizing, implementing, and controlling the firm's marketing activities. It provides comprehensive coverage of both short-term and strategic…
The course focuses on the buying and consumption behavior of individuals and families and the various factors influencing their buying decisions, including cultural, social, psychological, and…